Whoo?
February 26, 2008
I’M SO CONFUSED. Has anyone else noticed those annoying billboards around town by Washington Mutual, proclaiming “Whoo Hoo”? Whoo? Who? What?
It’s their new marketing compaign,
The fully integrated Whoo hoo!(TM) campaign – which spans TV, in-store, direct, print, out-of-home, radio and online communications, and a parallel internal campaign – conveys the emotional appeal of the unique WaMu brand. For the TV component, the focal point is the customer’s Whoo hoo! moment; a dream-like state where customers visualize moments of personal elation in response to learning about WaMu products and services. (link)
They’re fucking annoying. I don’t get it. ISN’T IT SPELLED “WOO-HOO”? Right?
Everytime I see one of these ads, I automatically say “who” as in “who are you,” and saying “who hoo” doesn’t sound right. It’s not WHO, it’s WOO. So when something good happens or I’m singing that Song 2 song by Blur, I go WOOOOO-HOO.
Am I going crazy? No, even Google is like WTF dude, you spelled it wrong.
Like, if you’re going to have billboards and tv spots and print ads everywhere in a national campaign, wouldn’t you try to spell the slogan right? Or have I been spelling it wrong this whole time?
No, they are spelling it wrong, but they’re still better than your bank.
yeah, if you like banking with tards who can’t spell.
no no it’s that woo woo!
HAHAHAH woo-WOOOO!
I only think of WaMu and Woo Hoo on payday.
[...] WaMu. The bank and financial company has sought a catchy marketing slogan, and as a result, they ended up with “Whoo Hoo!” Yes, that’s “Whoo” with an “h,” not “woo.” The H makes no sense, since the word looks [...]